Edit.TV has entered into a three-year deal with Press Association Sport, who will act as official data partner of Edit.TV and official re-seller of YourSportTV to global rights holders.
Edit.TV’s YourSportTV is a sports video application enabling fans to “edit” their own sports content.
Edit.TV’s innovative technology – which is backed by 17 patents – aims to make the navigation of video simple, removing the need for cumbersome fast forward or rewind buttons. Instead, users can search, edit and tag video content to suit their specific requirements.
The company’s video tagging techniques allow users to view, edit, share and export content without cutting the original video.
Matt O’Connor, one of the directors of Liverpool-based Edit.TV, said: “Press Association Sport is the perfect partner for Edit.TV to help us take the YourSportTV technology to global rights holders.
“Our technology synchronises sports data with video footage to timestamp match events. These events are then displayed as icons via a user-friendly control panel and can be viewed on-demand or added to a playlist to compile a sports video showreel.
“The service is tailored exclusively to rights holders, including sports clubs and competition owners to online broadcasters and bookmakers.”
Jack Davison, commercial director of Press Association Sport, said “We are delighted to have agreed this important deal with Edit.TV.
“The digital YourSportTV application adds a new dimension to our existing product portfolio and offers something truly unique and attractive to the sports industry.
“As Press Association Sport is the official data supplier to several governing bodies – including the Premier League and the England and Wales Cricket Board – YourSportTV also benefits from using our certified content to power the tool, ensuring speed and accuracy of delivery.”
Although the deal with Press Association Sport is sports specific, Edit.TV’s technology also works in the worlds of news, business and entertainment.
The development of the technology began in the mid-1990s, led by the late Trevor Burke.
His research has now grown into Edit Technologies – Edit stands for Event Driven Interactive Technology – which is commercialising the developments.
The system is available in a wide range of sports and can be delivered in any language required. It is available as a live or video-on-demand platform.